By this time, Hello Kitty had blown up in the U.S. The massager was taken off the market after a couple of years, but Hello Kitty’s introduction into sexuality was born.
In 1997, Hello Kitty was suspected of having a naughty streak - going feral, maybe? - when a licensee introduced a Hello Kitty shoulder massager that ended up being a popular item on adult store shelves. Hello Kitty fans in their late teens and early 20s took to wearing such Hello Kitty merchandise as barrettes, watches and backpacks equipped with supplies for all-night parties. Daniel tends to wear blue and, like Hello Kitty, he embodies the Sanrio values of sharing and friendship.īy 1995, the Sanrio star’s fans were growing up along with the fetching feline, and not without frisky behavior: The New York Times that year noted that the kitty was popular in the rave scene. As Hello Kitty matured into her late teens she was given her first boyfriend, Dear Daniel, an equally enigmatic fellow kitten with a spiky pompadour. The childlike Sanrio cat quietly made its way to the United States in 1976, only two years after she was invented, and remained relatively dormant until the 1990s. After an in-house design contest, the little Sanrio kitten was born, and Hello Kitty quickly became popular, boosting Sanrio’s sales in just two years and bringing her cute “kawaii” style to coin purses, diaries, stationery and notebooks. Christian Dior, Cynthia Rowley, Betsey Johnson and Kimora Lee Simmons have all hopped on the Hello Kitty pop icon bandwagon over the years, whisking the kitten around the world in high style.īut back to the beginning: Hello Kitty was created in Japan, in 1974, by Shintaro Tsuji as part of his greeting card company Sanrio. Kitty has come a long way from her Japanese homeland. And just look at her now! At her inception in the 1970s, few could have known that the cute cartoon would become a global phenom complete with a theme park, TV series and restaurant featuring an image of her sweet whiskered face baked into bread. The docile little creature with red bow and yellow button nose turns 35 today.
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